Top Search Engine Placement
Search engine placement is the most cost effective method of advertising, offering an excellent ROI. Statistics provided by the Internet Association Bureau indicated that 85% of all Internet expenditure went to the Top 20 sites and the Top 10 attracted 94%. So the message is clear 'If your web site is not in the Top 30 there is hardly any point of being on the Internet!
Search engine placement involves two basic components which are search engine optimization of your website, sometimes referred to as onsite work, along with getting other websites to link to your website which is often referred to as offsite work.
Search engine optimization (SEO) includes site map creation and robots.txt file creation where needed, TITLE optimization, META-TAG optimization, BODY tag optimization. Before starting any SEO work for a client we will perform keyword research to determine the best keywords or phrases to target. Please understand that SEO is only 10% of what helps achieve a top search engine ranking.
Search Engine Placement Tips:
- Pick Your Target Keywords
- Position Your Keywords
- Create Relevant Content
- Avoid Search Engine Stumbling Blocks
- Build Inbound Links
- Just Say No to Search Engine Spamming
- Submit Your Key Pages
- Verify and Maintain Your Listing
- Beyond Search Engines