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Search Engines MarketingSearch engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). SEM is all about using the Internet search engines and Directories to deliver targeted traffic to web sites. By targeted traffic, we are really talking about driving prospective customers to your website. Search Engine Marketing is actually a blend of two core techniques. One is Search Engine Optimization, also known as SEO or Natural Search or Organic Search. The other being Paid Search related.According to the Search Engine Marketing Professionals Organization, SEM methods include: search engine optimization (or SEO), paid placement, and paid inclusion. Other sources, including the New York Times, define SEM as the practice of buying paid search listings.Search Engine Marketing (Internet Marketing), also referred to as Search Marketing or SEM, is fast emerging as a powerful online customer acquisition channel. A lot of companies are now taking Search Engine Marketing very seriously because, done well it has a fantastic return on investment, and has tremendous potential for:
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