Travel Industry News
Agreement aims to boost travel to U.S.
Friday, 26, March 2010
The World Travel & Tourism Council (WTTC) and the US Travel Association will work together to attract more travellers to the U.S. following the signing of a Memorandum of Understanding this week.Under the agreement, both parties will share resources and work together to support each other's research, advocacy, communications and co-operative efforts in promoting travel to the States.
WTTC President Jean-Claude Baumgarten said the organisations would exchange Travel & Tourism market data and information on marketing, e-commerce, emergency preparedness and sustainability and co-operate on developing a strategic plan to identify mutually agreeable industry advocacy platform positions."And we plan to expand channels for the exchange of WTTC and US Travel tourism studies and research," he said.WTTC said they would also collaborate on mutually agreed meetings and events held in the USA or are relevant to the US Travel & Tourism marketplace.
