Paper Industry News
Paper salesman finds niche with white board substitute
Monday, 14, June 2010
When Mike Fogarty picks up a piece of paper, he doesn't just see a blank sheet crying out for some ink or the potential for a cool origami trick.He sees much more. Fogarty looks at that sheet and can tell right away how much it weighs, what it's made out of and likely where it originated.Fogarty has been working in the printing industry for the last 25 years or so, mainly selling paper. He's an affable guy and a born salesman. During his tenure working for divisions of large paper firms such as Mead, he served clients as diverse as the World Bank and Fairfax County public schools.
The skills he has picked up along the way include knowing a good thing when he sees it.So when Fogarty happened upon a special film made by ClingZ, a firm based in New Mexico, he immediately saw the potential.Fogarty realized the product could be toted around like a large roll of wax paper. Tear off a piece, slap it on a wall and start writing -- instant white board. He dubbed his discovery Wizard Wall.The patented, printable and recyclable material can cling to a wall for up to six months. It can be written on with dry-erase markers or washable crayons.
