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Industry News
Newspaper IndustryNewspaper Club project is a winner for London agencyThese days everybody is down on the newspaper industry. Barely a day goes by without some story of turmoil in the nationals, strife in the local press or plummeting sales. And the industry has reacted by throwing its hands up in the air in a way that suggests that the newspaper, if not quite dead, is on life support.Fortunately for fans of newsprint, some people don't think that way – including the Really Interesting Group, an east London agency that is gaining a reputation for its "post-digital" media projects. The latest scheme? A fledgling business called Newspaper Club that is drawing plaudits – and winning awards – even before it has officially launched.One reason for the buzz is that the idea is very easy to understand: it allows anybody to print their own newspaper. Just as desktop publishing brought high-end production systems to people's home computers, Newspaper Club gives them the chance to sidestep the daunting process of actually turning files into print products.
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