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Industry News
Newspaper IndustryNew York Times shares rise on outlookNew York Times Co. shares saw a modest lift Tuesday after the company reaffirmed that it is seeing ad spending in its newspapers pick up.The Times Co., which owns The New York Times, The Boston Globe, the International Herald Tribune and 15 other daily newspapers, said Monday that it expects an improvement in print ad revenue this quarter from the quarter before. It expects to see digital ad revenue post a percentage increase in the high teens. Ad revenue, the newspaper industry's main source of income, has been dropping quickly over the past few years because of the recession and competition on the Web.With the economy showing signs of improvement, the declines have been getting smaller. The Times Co. reported last month that its advertising revenue fell 6.1 percent in the first quarter from a year earlier, the smallest decline since the third quarter of 2007.
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