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UK Prudential at mercy of volatile stock market
Friday, 14, May. 2010



The last time the insurer attempted a similarly daring takeover -- its failed 2001 attempt to buy insurer American General -- the stock market sank the all-share offer and allowed a then-healthier AIG to trump Prudential.This time, the bid is largely in cash and its strategic logic appeals to appetite for Asian exposure.UK regulators have agreed in principle to the purchase, according to sources familiar with the situation, Reuters reported earlier on Thursday, and the group hopes to price its $21 billion rights issue within days.

Led by its newly appointed Chief Executive Tidjane Thiam, Prudential has aggravated shareholders by delaying its prospectus, and is now asking them to dip into their pockets at a time of volatility not seen since the crisis."Prudential has eaten into the good will and tested the patience of even its supporters, although shareholders still don't have anything concrete on which to judge the deal until the prospectus comes out," said Eamonn Flanagan, an analyst at brokerage Shore Capital.




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