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Industry News
Market Research IndustryMicrosoft Launches iPhone Competitor KinMicrosoft Corp., the world’s largest global software company, has propelled itself into the mobile market with its Kin smartphone.Teaming up with HTC Corp., Samsung Electronics Co., Sharp, and other mobile makers, Microsoft unveiled a line of mobile phones geared toward teens and young adults, attempting to capture market share with its social-networking focus.Microsoft is trying to mark its territory in the mobile phone market, as well as diversifying its product line-up into an explosive market. Historically, Microsoft has been a software provider in the wireless industry to different handset makers, however, it has been losing ground with the launch of Apple’s iPhone and Google Inc.’s Android platform.“Kin is an interesting attempt to target the 15 to 25 market,” said Ross Rubin, consumer electronics and wireless industry analyst at market research firm NPD Group in an interview with Reuters.Rubin believes that the success of the software giant’s phones will hinge on the pricing of its data plans, which is yet to be announced.
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