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Industry News
Market Research IndustryAsia Poised to Transform Global Smartphone MarketJudging from the hullabaloo this month over the latest iPhone, one might think the center of the world for so-called smartphones is at Apple’s headquarters in Cupertino, California. In fact, it may be somewhere closer to Beijing.China is already the world’s largest market for cellular phones, with an estimated 700 million people using them, more than double the population of the United States. Now Asia, and China in particular, is poised to transform the market for smartphones, those devices that combine cellular phones with e-mail, Web surfing, and myriad other applications that rely on high-speed wireless connections to the Internet. China and its neighbors have been slower in rolling out the networks necessary to make smartphones, well, smart. Now that those systems are up and running, though, smartphones are taking off, and manufacturers are jumping in to cater to what analysts and industry executives predict will rapidly become the biggest market for the devices.
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