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Industry News
Fashion Industry NewsTeen bloggers find fashion world at fingertipsJane Aldridge hoped to get a few readers when she started a style blog at 15. Today that sounds impossibly modest.Aldridge, now 18, gets about 70,000 hits a day at her blog Sea of Shoes. She’s been featured in magazines like Vanity Fair and Teen Vogue and has designed shoes for Urban Outfitters.“I didn’t realize at the time that I started my blog that blogs would ever become what they are now,” she said. Young bloggers like Aldridge have become an unexpected powerhouse in the fashion industry, gracing front rows at Fashion Week, teaming up with top magazines and working with mainstream clothing brands. Aldridge is among those who have been read by editors and designers for the last couple of years, said Jane Keltner, fashion news director for Teen Vogue.“In the last year it’s just exploded,” Keltner said.Thirteen-year-old Tavi Gevinson, who writes the blog Style Rookie, has helped Rodarte introduce its line for Target, appeared on the cover of Pop magazine and been spotted at various fashion shows around the world.
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