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Industry News
Fashion Industry NewsSurface comes to UK fashion industryNetwork support company Lifeline IT and Surface specialist Xface, both Microsoft partners, unveiled the innovative Microsoft Surface to some 30,000 fashion and retail industry visitors at Graduate Fashion Week (GFW) in London on June 6-10 this year.Microsoft Surface is currently only being used in the UK by selected museums and banks, so its presence at GFW was a major coup for Microsoft.Surface was used to showcase the collections of final year students from the University for the Creative Arts (UCA) and it was the first time the technology has been used in a UK fashion environment. Lifeline IT and Xface joined with UCA so the benefits of Surface could be demonstrated to a retail audience. Rather than displaying collections in static ‘look books’, Surface enabled students to show their work using an interactive forum.Daniel Mitchell, founder and director of Lifeline IT said: “The fashion industry moves at an incredibly fast pace, so innovative technology that can help attract and retain customers is vital. We wanted to show the multiple-uses of Surface in a fashion environment, so Graduate Fashion Week was the perfect place to do this.
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