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Industry News
Beverage Industry NewsConvergence Trend Likely to Intensify in Beverage IndustryChanging industry dynamics are expected to push beverage companies to increasingly look beyond their core segments to improve profitability. A new Rabobank report states that beverage companies are at a watershed moment. With an unprecedented level of margin pressure and changes in consumer preferences, they must develop new strategies to improve profitability.A new Rabobank report titled Convergence in the Beverage Sector states that beverage companies are at a watershed moment. With an unprecedented level of margin pressure and changes in consumer preferences, they must develop new strategies to improve profitability.The combination of changing consumer beverage preferences and an unprecedented level of retail pricing pressure has created a challenging environment for the beverage sector. To tackle some of those challenges, beverage companies often practice convergence through mergers and acquisitions, joint ventures, or distribution agreements between different segments of the beverage sector. .
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