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Industry News
Beverage Industry NewsCoke to be the official beverage at CWGThe Organising Committee of the Commonwealth Games 2010 Delhi and Coca-Cola India on Wednesday signed a memorandum of understanding (MoU), making Coca-Cola the official beverage for the XIX Commonwealth Games to be held in New Delhi later this year. Coca-Cola India’s products would be sold to the spectators, served to athletes, team officials and volunteers. The agreement includes all of Coca-Cola India’s beverage products.Suresh Kalmadi, chairman, organizing committee, said, “Coca-Cola has a strong legacy of supporting Olympics. Today is an important day for all of us as we are just 200 days away from the Commonwealth Games 2010 Delhi.Atul Singh, president & CEO, Coca-Cola India and South West Asia, said: “We will continue to spread the awareness of sports and a healthy lifestyle in future as well. We want to build a spirit of the Commonwealth Games in Delhi.”The Coca-Cola company has been associated with the Olympic Games since 1928. In 2008, Coca-Cola India was the official beverage partner to the Youth Commonwealth Games in Pune.
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