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Industry News
Beverage Industry NewsBill would raise cost of sugary beveragesIn a country where nearly $150 billion is spent dealing with the health ramifications of obesity, is a tax on the sugar in beverages a good idea or a bad one?Rumblings for these kinds of taxes are being heard in about dozen revenue-starved states and several cities across the country.In California, Senate Majority Leader Dean Florez, D-Shafter, has introduced legislation to levy an excise tax of a penny per teaspoon of sugar in soda and other sweetened beverages. The tax would raise $1.5 billion a year, which would support physical education for high school seniors and beef up physical education in kindergarten through eighth grades, Florez said.It would also go to county recreation programs with goals to promote youth activities."Unlike most of the proposals (for a tax on sweetened beverages), this does not go into the general fund," he said.Costs related to obesity in California are estimated at $41 billion a year. Florez said that if the state can free up $5 billion or $6 billion by reducing the number of obese people, that will relieve pressure to raise taxes overall.
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