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Industry News
Beverage Industry NewsAdverts for children’s foods virtually ceasedAdvertising of high fat, sugar or salt foods on children’s television has “virtually ceased” in Australia following the success of the Australian Food and Grocery Council’s (AFGC) Responsible Children’s Marketing Initiative (RCMI), according to a preliminary industry report released today.During its first 12 months in operation, the industry-code has also proved successful with several iconic products that are popular with children being been made healthier by leading food manufacturers, the new RCMI Interim Report for 2009 found. Under AFGC’s landmark initiative which has strict compliance criteria, 16 leading food and beverage manufacturers have committed not to advertise to children, unless they promoted healthy dietary choices and a healthy lifestyle consistent with scientific standards.AFGC Deputy Chief Executive Dr Geoffrey Annison said the success of the industry code - separate from the Australian Quick Service Restaurant industry pledge - highlighted that Australia’s food and grocery manufacturing industry was helping to make a difference on children’s exposure to high fat, sugar or salt (HFSS) foods.
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